Huntsman will be the exclusive men's brand featured in the By Rotation Townhouse at 31 Brook Street, Mayfair, from October 23rd until December 31st. The five story By Rotation pop-up on Brook Street, formed as part of Westminster City Council’s ‘Meanwhile On’ project, will be the largest ever fashion rental pop-up to launch globally
his collaboration offers a rare and unique opportunity for individuals to loan iconic and one-of-a-kind garments from the Huntsman Archive—a collection that spans bespoke tailoring and ready-to-wear designs for over a century.
The collection will feature suits, evening wear, outerwear, and jackets, as well as a select few bespoke pieces that have never before been made available to the public. For the first time, fashion enthusiasts will have the chance to hire pieces from Huntsman's storied past, previously reserved only for private clients.
Some standout pieces from the Huntsman collection include:
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Chalk-Stripe Flannel Siren Suit: Based on Sir Winston Churchill’s original design and reimagined for Kingsman 2, this tailored all-in-one exudes both history and contemporary elegance.
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Magritte Print Silk Dinner Jacket: Featuring a striking Magritte print, this dinner jacket is a playful yet sophisticated statement piece.
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Silk and Linen ‘Backgammon’ Safari Jacket: A versatile jacket with a surprise twist—its lining features a hand-printed backgammon board, combining luxury with a touch of unexpected whimsy.
- The Hammick Tuxedo: The statement tuxedo and quintessential formal wear for the party season. Designed in hommage to the impeccable style of legendary Huntsman Head Cutter Colin Hammick.
"We are thrilled to partner with By Rotation and open up our archive for this exclusive rental experience," said Taj Phull, Huntsman Managing Director. "This collaboration is the perfect way to celebrate our 175th anniversary, offering our customers a chance to wear garments steeped in history while supporting a meaningful cause."
The By Rotation Townhouse offers an exceptional experience for fashion lovers and Huntsman aficionados alike, presenting a rare opportunity to step into the world of bespoke British tailoring. The event will run for a limited time, making it a must-visit for those looking to explore the finest in menswear. All proceeds from the Huntsman x By Rotation collaboration will go to charity.
For more information on the Huntsman collection and how to hire these iconic garments, visit this link.
By Rotation is the innovative peer-to-peer fashion rental app empowering users to monetise, rent, and sell premium lifestyle items in minutes. Founded by Eshita Kabra-Davies in 2019, By Rotation operates with zero stock and emphasises a community-driven approach to sustainable fashion. With over 500,000 users and 150,000 listings ranging from UK size 4 to 30, the platform offers access to a shared wardrobe worth over £70 million. By Rotation’s expansion to the US has made it the world’s largest shared wardrobe, already becoming profitable within a year of expansion. Users can rent luxury items from brands like Chanel, Dior, and Reformation, while top lenders earn over £5,000 a month. With strategic partnerships including NET-A-PORTER, AirBnb and Bumble and lenders including Dame Helen Mirren, Ellie Goulding and Chrissy Rutherford, By Rotation is revolutionising sustainable fashion while connecting a global community of fashion lovers.