Huntsman Savile Row is delighted to announce an exciting partnership with Gulf Oil International Limited, ushering in a new luxury collaboration between a distinguished name in the automotive industry and bespoke tailoring.
This collaboration marks the union of two iconic brands each embodying a legacy of innovative design and world-class performance. Huntsman has been synonymous with bespoke tailoring since 1849, outfitting royalty, statesmen, and celebrities. Similarly, Gulf boasts a storied history with accolades since 1937 and is a renowned brand in the automotive industry. Both brands, whilst future-facing, represent a commitment to heritage and quality that transcends time and trends.
“Gulf’s commitment to quality and innovation are very much aligned with the core values we have had at Huntsman Savile Row for the past 175 years.Our relationship with Gulf is the start of an exciting era of partnerships for Huntsman. I look forward to growing our relationship with Gulf”
- Taj Phull, Huntsman Managing Director
When it comes to design, both Gulf and Huntsman have credentials as arbiters of legendary style. Perhaps there are no more internationally recognised brand colours than Gulf’s racing light blue and orange. Colours which Huntsman has masterfully interpreted to create a vivid, contemporary tweed to commemorate the partnership, and which joins the comprehensive crest of Huntsman house tweeds.
Ingenuity, momentum and craftsmanship are values which are shared by Gulf and Huntsman. These values have drawn some of the 21st century's most legendary figures to each brand. Mid-century style icon Steve McQueen is synonymous with the Gulf racing livery thanks to the 1971 motion picture Le Mans. Infamously, McQueen made a pitstop at Huntsman in 1972 to enquire about having a dozen bespoke suits made in just under two weeks. With 80 hours of handwork required for each bespoke suit, this was an impossible task. McQueen’s solution: Go all night, I’ll pay what’s necessary.
Although McQueen may not have his entry in the Huntsman ledgers, his peers and contemporaries have, in turn, inspired everything from bespoke car coats to custom ventile driving suits, boiler suits and racing gilets.
This collaboration between Huntsman Savile Row and Gulf heralds an exciting chapter as they embark on a journey fuelled by creativity, craftsmanship, and a dedication to the pursuit of perfection.